Forrester Research, Inc.
Forrester Research, Inc. is a research, advisory, and consulting firm focused on technology, customer experience, marketing, sales, and business strategy. It provides subscription-based insights, analyst access, frameworks, benchmarks, and events to help enterprises make technology and business decisions.
Company profile
AI-generatedBusiness model
Forrester generates revenue primarily through research subscriptions, advisory access, consulting projects, and events. Its recurring client relationships are centered on enterprise decision-makers seeking independent research and strategic guidance.
Market position
Forrester is a recognized global player in technology and business research, particularly in customer experience, digital strategy, and technology market analysis. It is smaller than Gartner but competes as a differentiated advisory firm with strong brand recognition among technology and business leaders.
Products & services
Key competitors
Strengths
- Established brand in technology and business advisory research
- Recurring subscription-based client relationships
- Recognized analyst frameworks such as Forrester Wave
- Strong expertise in customer experience and digital transformation
Weaknesses
- Smaller scale than the largest research and advisory competitors
- Exposure to corporate budget cycles for advisory and consulting spend
- Dependence on analyst reputation and research quality
- Potential client churn if subscription value is not clearly demonstrated
Opportunities
- Growing enterprise demand for guidance on artificial intelligence and automation
- Expansion of digital and self-service research delivery
- Cross-selling advisory, consulting, and events to existing clients
- Increased need for customer experience and technology strategy support
Threats
- Competition from larger advisory firms and niche analyst firms
- Generative AI tools reducing perceived need for traditional research access
- Economic slowdowns affecting discretionary consulting and event budgets
- Client scrutiny over subscription renewals and research ROI
Trends
- Rising demand for AI, automation, cybersecurity, and digital transformation research
- Shift toward subscription-based advisory platforms and outcome-oriented guidance
- Greater client preference for integrated research, consulting, and peer benchmarking
- Use of generative AI to improve research discovery and client support
- Pressure on enterprise buyers to rationalize software and advisory spending
Risks
- Subscription renewal pressure in weaker economic conditions
- Competitive pricing and bundling from larger advisory providers
- Potential commoditization of some research content through AI-enabled tools
- Dependence on attracting and retaining credible analysts
- Lower demand for in-person events during travel or budget constraints
Opportunities
- Developing AI-assisted research and advisory experiences
- Growing advisory demand around responsible AI and technology governance
- Expanding enterprise customer experience and digital strategy offerings
- Increasing penetration of executive and functional leadership roles beyond IT
- Building deeper consulting engagements from subscription relationships
Recent developments
- Forrester has continued emphasizing its Forrester Decisions portfolio as its core subscription offering.
- The company has expanded research and advisory coverage around generative AI and its impact on enterprises.
- Forrester has continued to operate major client events and forums across technology, marketing, customer experience, and business leadership themes.
Estimated financials
AI estimate — not verifiedThese figures are approximate AI estimates and are NOT verified. Verified figures, when available, appear in the source-backed snapshot below.
AI-generated profile based on general knowledge. Qualitative analysis only — not financial advice and not a substitute for verified filings. Generated 9/6/2026.
Financial snapshot
Every figure below is linked to the official source document it was extracted from. Nexvora never publishes financial data without a traceable source.
| Metric | Fiscal Year | Value | Source | Status |
|---|---|---|---|---|
| Total Assets | 2024 | 503,862,000 USD | SEC EDGAR 10-K FY2025 (accn 0001193125-26-105114)source ↗ | Verified |
| Revenue | 2025 | 396,888,000 USD | SEC EDGAR 10-K FY2025 (accn 0001193125-26-105114)source ↗ | Verified |
| Net Income | 2025 | -119,360,000 USD | SEC EDGAR 10-K FY2025 (accn 0001193125-26-105114)source ↗ | Verified |