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Forrester Research, Inc.
Research and advisory services · United States
Forrester Research, Inc. is a research, advisory, and consulting firm focused on technology, customer experience, marketing, sales, and business strategy. It provides subscription-based insights, analyst access, frameworks, benchmarks, and events to help enterprises make technology and business decisions.
Verified financials
Total Assets (2024)503,862,000 USD
Revenue (2025)396,888,000 USD
Net Income (2025)-119,360,000 USD
Strengths
Established brand in technology and business advisory research
Recurring subscription-based client relationships
Recognized analyst frameworks such as Forrester Wave
Strong expertise in customer experience and digital transformation
Weaknesses
Smaller scale than the largest research and advisory competitors
Exposure to corporate budget cycles for advisory and consulting spend
Dependence on analyst reputation and research quality
Potential client churn if subscription value is not clearly demonstrated
Opportunities
Growing enterprise demand for guidance on artificial intelligence and automation
Expansion of digital and self-service research delivery
Cross-selling advisory, consulting, and events to existing clients
Increased need for customer experience and technology strategy support
Threats
Competition from larger advisory firms and niche analyst firms
Generative AI tools reducing perceived need for traditional research access
Economic slowdowns affecting discretionary consulting and event budgets
Client scrutiny over subscription renewals and research ROI
