Affle (India) Limited vs YouGov plc
Put two companies head-to-head — source-verified financials and AI-analysed SWOT, together in one view.
Affle (India) Limited (Advertising technology) and YouGov plc (Market research and data analytics) go head-to-head here — with source-verified financials and a full SWOT breakdown side by side on Nexvora Intelligence. On the figures reported, YouGov plc leads on Revenue (approx.).
YouGov plc leads on Revenue (approx.).
Choose Affle if you need mobile-first performance advertising exposure in India, Southeast Asia, and other growth markets, and are comfortable with dependence on mobile ad budgets and competitive margin pressure. Choose YouGov if you want a recognized polling and data analytics business with proprietary panel assets, recurring syndicated data revenue, and a broader international research footprint. The right choice depends on whether the buyer prioritizes adtech-driven advertiser ROI or market research and public opinion data.
Grounded in the verified figures and SWOT shown — guidance, not investment advice.
Head-to-head highlights
| Metric | Affle (India) Limited | YouGov plc | Basis |
|---|---|---|---|
| Revenue (approx.) | Approximately ₹1,800-1,900 crore | Approximately £330 million to £340 million, unverified | AI estimate |
An arrow marks the larger reported figure — a factual comparison, not a quality judgement. Verified figures come from official filings; AI estimates are approximate and unverified.
Affle (India) Limited
Advertising technology · India
Affle (India) Limited is an Indian advertising technology company focused on mobile marketing, user acquisition, and consumer intelligence. Its platforms help advertisers acquire, engage, and monetize users across mobile apps and digital channels, with a strong focus on India and other emerging markets.
Verified financials
No source-verified financials available.
Strengths
- Strong mobile-first adtech specialization
- Performance-based advertising model aligned with advertiser ROI
- Presence across India, Southeast Asia, and other growth markets
- Portfolio expanded through acquisitions such as Jampp, mediasmart, and RevX
Weaknesses
- Smaller scale than global platform giants
- Dependence on mobile advertising budgets
- Business complexity from multiple acquired platforms
- Exposure to margin pressure in competitive performance marketing
Opportunities
- Growth in mobile app ecosystems across emerging markets
- Rising advertiser demand for measurable performance marketing
- Expansion of AI-driven campaign optimization and consumer intelligence
- Cross-selling across acquired adtech platforms
Threats
- Privacy regulation and mobile identifier restrictions
- Competition from large walled-garden platforms
- Ad fraud and brand-safety concerns in digital advertising
- Macroeconomic slowdowns affecting advertising spend
YouGov plc
Market research and data analytics · United Kingdom
YouGov plc is an international research, data, and analytics company best known for online polling, public opinion research, and consumer intelligence. It provides syndicated data products and custom research to corporations, media organizations, public-sector bodies, and agencies.
Verified financials
No source-verified financials available.
Strengths
- Recognized brand in polling and public opinion research
- Large proprietary online panel and longitudinal data assets
- Recurring revenue from syndicated data products
- International footprint across key research markets
Weaknesses
- Smaller scale than some global market research conglomerates
- Reliance on panel quality and respondent engagement
- Exposure to client budget cycles in advertising, media, and consumer sectors
- Integration complexity from acquisitions
Opportunities
- Expansion of subscription-based data products
- Growth in consumer, brand, and shopper intelligence
- Use of AI and automation to improve research delivery
- Cross-selling expanded panel and analytics capabilities globally
Threats
- Competition from larger research firms and lower-cost survey platforms
- Data privacy and regulatory constraints
- Declining survey participation or panel fatigue
- Macroeconomic pressure on marketing and research budgets
Frequently asked
Answered from source-verified figures on this page.
Affle (India) Limited vs YouGov plc: which company leads overall?
YouGov plc leads on Revenue (approx.).
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AI Analyst
Insights and answers generated live from Affle (India) Limited vs YouGov plc's verified data. Modeled estimates — not investment advice.
- Affle (India) Limited is an India-based advertising technology company focused on mobile marketing, user acquisition, and consumer intelligence.
- YouGov plc is a United Kingdom-based market research and data analytics company known for online polling, public opinion research, and consumer intelligence.
- Affle serves advertisers through platforms that help acquire, engage, and monetize users across mobile apps and digital channels.
- Notable: Both companies work with consumer intelligence, but Affle applies it in mobile advertising while YouGov applies it in research, polling, and data analytics.