Affle (India) Limited vs Persistent Systems Limited
Put two companies head-to-head — source-verified financials and AI-analysed SWOT, together in one view.
Affle (India) Limited (Advertising technology) and Persistent Systems Limited (Information technology services and digital engineering) go head-to-head here — with source-verified financials and a full SWOT breakdown side by side on Nexvora Intelligence. On the figures reported, Persistent Systems Limited leads on Revenue (approx.).
Persistent Systems Limited leads on Revenue (approx.).
Head-to-head highlights
| Metric | Affle (India) Limited | Persistent Systems Limited | Basis |
|---|---|---|---|
| Revenue (approx.) | Approximately ₹1,800-1,900 crore | Approximately US$1.1 billion to US$1.3 billion, unverified rough range | AI estimate |
An arrow marks the larger reported figure — a factual comparison, not a quality judgement. Verified figures come from official filings; AI estimates are approximate and unverified.
Affle (India) Limited
Advertising technology · India
Affle (India) Limited is an Indian advertising technology company focused on mobile marketing, user acquisition, and consumer intelligence. Its platforms help advertisers acquire, engage, and monetize users across mobile apps and digital channels, with a strong focus on India and other emerging markets.
Verified financials
No source-verified financials available.
Strengths
- Strong mobile-first adtech specialization
- Performance-based advertising model aligned with advertiser ROI
- Presence across India, Southeast Asia, and other growth markets
- Portfolio expanded through acquisitions such as Jampp, mediasmart, and RevX
Weaknesses
- Smaller scale than global platform giants
- Dependence on mobile advertising budgets
- Business complexity from multiple acquired platforms
- Exposure to margin pressure in competitive performance marketing
Opportunities
- Growth in mobile app ecosystems across emerging markets
- Rising advertiser demand for measurable performance marketing
- Expansion of AI-driven campaign optimization and consumer intelligence
- Cross-selling across acquired adtech platforms
Threats
- Privacy regulation and mobile identifier restrictions
- Competition from large walled-garden platforms
- Ad fraud and brand-safety concerns in digital advertising
- Macroeconomic slowdowns affecting advertising spend
Persistent Systems Limited
Information technology services and digital engineering · India
Persistent Systems Limited is an India-headquartered technology services company focused on digital engineering, software product development, cloud, data, and enterprise modernization. It serves clients across sectors such as banking and financial services, healthcare and life sciences, technology, and industrial markets.
Verified financials
No source-verified financials available.
Strengths
- Strong positioning in digital engineering and software product development
- Established presence in cloud, data, and AI-led transformation services
- Deep experience serving technology, BFSI, and healthcare clients
- India-based delivery model with global client reach
Weaknesses
- Smaller scale than the largest global IT services firms
- Revenue exposure to discretionary technology spending cycles
- Dependence on skilled talent in competitive engineering labor markets
- Brand recognition outside specialist IT services circles is lower than top-tier peers
Opportunities
- Growing demand for AI, cloud, and data modernization services
- Expansion in enterprise software ecosystems such as Salesforce, Microsoft, AWS, and Google Cloud
- Increased outsourcing of product engineering by software and technology companies
- Cross-selling managed services and modernization work to existing clients
Threats
- Pricing pressure from larger IT services competitors
- Slowdowns in client technology budgets
- Talent attrition and wage inflation
- Rapid shifts in AI and automation that could disrupt traditional service delivery models
Frequently asked
Answered from source-verified figures on this page.
Affle (India) Limited vs Persistent Systems Limited: which company leads overall?
Persistent Systems Limited leads on Revenue (approx.).
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AI Analyst
Insights and answers generated live from Affle (India) Limited vs Persistent Systems Limited's verified data. Modeled estimates — not investment advice.