Affle (India) Limited vs Newgen Software Technologies Limited
Put two companies head-to-head — source-verified financials and AI-analysed SWOT, together in one view.
Affle (India) Limited (Advertising technology) and Newgen Software Technologies Limited (Enterprise software) go head-to-head here — with source-verified financials and a full SWOT breakdown side by side on Nexvora Intelligence. On the figures reported, Affle (India) Limited leads on Revenue (approx.).
Affle (India) Limited leads on Revenue (approx.).
Choose Affle if you need mobile-first performance advertising exposure across India, Southeast Asia, and other growth markets. Choose Newgen if you need enterprise software for process automation, content, and communications, especially in financial services, public-sector, or regulated workflows. The right choice depends on whether the priority is advertising-driven growth or complex enterprise workflow software, while considering Affle’s exposure to mobile ad budgets and margin pressure versus Newgen’s longer sales cycles and implementation complexity.
Grounded in the verified figures and SWOT shown — guidance, not investment advice.
Head-to-head highlights
| Metric | Affle (India) Limited | Newgen Software Technologies Limited | Basis |
|---|---|---|---|
| Revenue (approx.) | Approximately ₹1,800-1,900 crore | Approximately INR 1,200-1,300 crore, unverified rough range | AI estimate |
An arrow marks the larger reported figure — a factual comparison, not a quality judgement. Verified figures come from official filings; AI estimates are approximate and unverified.
Affle (India) Limited
Advertising technology · India
Affle (India) Limited is an Indian advertising technology company focused on mobile marketing, user acquisition, and consumer intelligence. Its platforms help advertisers acquire, engage, and monetize users across mobile apps and digital channels, with a strong focus on India and other emerging markets.
Verified financials
No source-verified financials available.
Strengths
- Strong mobile-first adtech specialization
- Performance-based advertising model aligned with advertiser ROI
- Presence across India, Southeast Asia, and other growth markets
- Portfolio expanded through acquisitions such as Jampp, mediasmart, and RevX
Weaknesses
- Smaller scale than global platform giants
- Dependence on mobile advertising budgets
- Business complexity from multiple acquired platforms
- Exposure to margin pressure in competitive performance marketing
Opportunities
- Growth in mobile app ecosystems across emerging markets
- Rising advertiser demand for measurable performance marketing
- Expansion of AI-driven campaign optimization and consumer intelligence
- Cross-selling across acquired adtech platforms
Threats
- Privacy regulation and mobile identifier restrictions
- Competition from large walled-garden platforms
- Ad fraud and brand-safety concerns in digital advertising
- Macroeconomic slowdowns affecting advertising spend
Newgen Software Technologies Limited
Enterprise software · India
Newgen Software Technologies is an enterprise software company that provides a low-code digital transformation platform for process automation, content services, and customer communications. Its solutions are used by organizations in sectors such as banking, insurance, government, healthcare, and shared services.
Verified financials
No source-verified financials available.
Strengths
- Integrated platform covering process automation, content, and communications
- Established presence in financial services and public-sector workflows
- Experience serving complex enterprise and regulated-industry use cases
- Cost-competitive delivery base in India
Weaknesses
- Lower global brand recognition than major enterprise software vendors
- Dependence on large enterprise deals with longer sales cycles
- Implementation complexity can affect customer adoption timelines
- Faces pressure to keep pace with fast-moving cloud and AI platform leaders
Opportunities
- Rising demand for low-code automation and digital transformation
- Expansion of cloud and subscription-based software revenue
- Greater adoption of AI-assisted document processing and workflow automation
- International growth in banking, insurance, and government modernization
Threats
- Competition from larger cloud and enterprise software platforms
- Pricing pressure in low-code and automation software
- Cybersecurity, compliance, and data residency requirements
- Macroeconomic slowdowns affecting enterprise IT spending
Frequently asked
Answered from source-verified figures on this page.
Affle (India) Limited vs Newgen Software Technologies Limited: which company leads overall?
Affle (India) Limited leads on Revenue (approx.).
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AI Analyst
Insights and answers generated live from Affle (India) Limited vs Newgen Software Technologies Limited's verified data. Modeled estimates — not investment advice.
- Affle (India) Limited is an Indian advertising technology company focused on mobile marketing, user acquisition, and consumer intelligence.
- Affle’s platforms help advertisers acquire, engage, and monetize users across mobile apps and digital channels, with a strong focus on India and other emerging markets.
- Newgen Software Technologies Limited is an Indian enterprise software company providing a low-code digital transformation platform for process automation, content services, and customer communications.
- Notable: Newgen serves sectors including banking, insurance, government, healthcare, and shared services, while Affle is focused on mobile app and digital advertising use cases.