Strategy&
Strategy& is the global strategy consulting business of PwC, formed after PwC acquired Booz & Company and rebranded it. It advises corporations, governments, and institutions on corporate strategy, deals, transformation, operations, digital strategy, and organizational change.
Company profile
AI-generatedBusiness model
Strategy& earns revenue through project-based and retainer consulting engagements, typically sold to senior executives and boards. Its work is often integrated with broader PwC capabilities in deals, technology, tax, risk, and implementation.
Market position
Strategy& is a major global strategy consulting brand backed by PwC’s scale and client relationships. It competes with both elite strategy firms and the strategy practices of large professional services networks.
Products & services
Key competitors
Strengths
- Access to PwC’s global client base and multidisciplinary capabilities
- Strong heritage from Booz & Company in strategy consulting
- Ability to connect strategy design with execution and implementation
- Deep sector expertise across major industries
Weaknesses
- Brand may be less distinct than standalone top-tier strategy firms
- Potential conflicts or independence constraints within a broader audit and advisory network
- Integration with PwC can make positioning less clear to some clients
Opportunities
- Growing demand for AI, digital transformation, and operating model redesign
- Expansion of strategy-led deal advisory and value creation services
- Cross-selling with PwC’s technology, risk, tax, and transformation practices
- Demand from governments and enterprises for resilience and supply chain strategy
Threats
- Intense competition from MBB firms and other Big Four strategy practices
- Client pressure on consulting fees and project duration
- Economic slowdowns that reduce discretionary advisory spending
- Talent retention challenges in a competitive consulting labor market
Trends
- Rising client demand for AI-enabled strategy and productivity programs
- Shift from pure strategy work toward strategy-through-execution engagements
- Increased focus on cost transformation and resilience amid economic uncertainty
- Greater scrutiny of consulting value, independence, and conflicts of interest
- Continued convergence of strategy, technology, and deals advisory
Risks
- Dependence on PwC network priorities and reputation
- Potential client conflicts due to PwC audit or advisory relationships
- Cyclical demand for strategic consulting services
- Difficulty differentiating against top-tier strategy-only competitors
- Retention of senior consulting talent and industry specialists
Opportunities
- Leverage PwC’s global reach to win large transformation programs
- Develop differentiated offerings around AI strategy and responsible technology adoption
- Expand value creation work for private equity and corporate dealmakers
- Serve public-sector clients on modernization, industrial policy, and infrastructure strategy
- Deepen industry-specific strategy offerings in sectors undergoing disruption
Recent developments
- Strategy& continues to operate as PwC’s global strategy consulting brand following the Booz & Company acquisition and rebrand.
- The firm has increasingly positioned its work around strategy-through-execution, combining strategic advice with PwC implementation capabilities.
- Strategy& has emphasized thought leadership and advisory offerings related to digital transformation, AI, deals, and enterprise reinvention.
- PwC has continued investing broadly in consulting capabilities, which supports Strategy&’s positioning within the wider network.
Estimated financials
AI estimate — not verifiedThese figures are approximate AI estimates and are NOT verified. Verified figures, when available, appear in the source-backed snapshot below.
AI-generated profile based on general knowledge. Qualitative analysis only — not financial advice and not a substitute for verified filings. Generated 9/6/2026.
Financial snapshot
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